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Macromedia University students use Nureva Span system to solve real-world business challenges

Posted by Shari-Lynn Sare on Aug 16, 2017 1:00:00 AM

Visual collaboration system enables design-thinking process at German university

Calgary, Alberta --- August 16, 2017 --- Nureva Inc., an award-winning collaboration-solutions company, announces the implementation of its Span visual collaboration system at Macromedia University, one of Germany’s leading private universities for media, communications and design. The Span system has been installed in the design thinking lab at the university’s campus in Munich, and plans are underway to install a second system at its Berlin campus. The implementation of the Span system transformed a wall in the open-concept classroom into a 10' 2" (3.10 m) wide interactive workspace where students can share and discuss their ideas in a flexible and dynamic way during the design-thinking process.

Macromedia University students have unique opportunities to get real-world business experience by using design thinking to help companies deal with the impact of digital technologies. Students have worked on research projects for some of the country’s top companies such as SAP, Bosch and BMW. The projects focus on discovering ways for organizations to adapt to new technologies and develop ideas for new products and services. With the Span system, those ideas can flow more freely. The students used to rely on paper sticky notes to track their ideas and organize information during key stages of the design-thinking process. By bringing this process into the digital realm, the Span system makes it easier for students to evolve ideas and see correlations between research data and other information. Multiple students can work together on the 200' (60.96 m) shared digital canvas from their personal devices or contribute and organize information directly at the wall. Students also use the system to present their research findings to client companies, turning what used to be a static conversation into a collaborative and interactive experience.

“The Span system triggers a sort of visual thinking – it’s a different way of thinking, using a different part of our brains. We’re not just relying on words,” says Oliver Szasz, a design professor and head of the university’s design thinking master’s program. “It’s a fantastic tool for teams that work creatively.”

“It’s inspiring to see Macromedia University using innovation methodologies like design thinking to give its students real-world business experience,” says Nancy Knowlton, Nureva’s CEO. “The Span system is an ideal fit for this type of work and for developing the creative collaboration skills that are so valuable in a highly dynamic business environment.”

Additional details about Macromedia University's use of the Span system

Read this blog post from Nureva to learn more about how students at Macromedia University use the Span system to facilitate their design thinking processes to solve real-world problems.

About the Span system

The Span system is ideal for creative collaboration activities that benefit from visualizing and interacting with information on a large surface. The system transforms walls into large, ultrawide interactive surfaces that display an expansive digital canvas. Participants create their ideas on their personal devices, either a computer, tablet or smartphone, and share them in the cloud. The system draws upon familiar, simple and flexible tools already widely used in paper-based collaboration processes including sticky notes, sketches, images and flip charts. The digital canvas retains all of the flexibility that paper-based systems offer (e.g., large workspaces with persistent information) while overcoming many of the deficiencies (e.g., the awkwardness of physically moving large numbers of sticky notes, sticky notes that fall off the wall, challenges of including remote participants in the process, the need for transcription, and storage and retention of the work). The Span system is available in a variety of models and configurations to suit different types of creative collaboration activities and physical spaces. For more information, visit www.nureva.com/span-system.

About Macromedia University

Macromedia University of Applied Sciences has more than 80 professors and more than 2,300 students from 80 different countries. It is one of the largest German universities for professionally oriented courses in media management, communications design and business administration. Students learn methods and skills that prepare them for the challenges of the rapidly changing world of industry 4.0 that is characterized by automation, big data, machine learning and other advanced technologies and trends. With an interdisciplinary approach and curriculum, it empowers graduates to be versatile in diverse areas, especially through the combination of creative approaches, technical skills and strong management skills. Learn more at  www.mhmk-international.org.

About Nureva

Nureva Inc. develops collaboration solutions where content-rich ideation and problem-solving can flourish. The company focuses on delighting customers with simple, thoughtful hardware, software and services. A passion for deep customer understanding and a commitment to innovation drive the company’s product road map. For more information, visit www.nureva.com.

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For more information, please contact

Shari-Lynn Sare
Marketing Communications Manager
Nureva Inc.
Phone 587.774.6636
E-mail sharilynnsare@nureva.com
nureva.com

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Topics: Higher Education Span Workspace Nureva Wall Customer News