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Nureva™ Span™ system energizes toy design process at JMP Creative

Posted by Shari-Lynn Sare on May 2, 2017 1:00:00 AM

Visual collaboration system integral to generating breakthrough ideas for global clients

Calgary, Alberta --- May 2, 2017 --- Nureva Inc., an award-winning collaboration-solutions company, announces the integration of its Span visual collaboration system into JMP Creative’s Think Tank, an 1,800-square foot collaboration space used to generate breakthrough toy concepts for some of the world’s biggest entertainment companies. The dual Span system has brought more creative energy to JMP’s proprietary brainstorming process, which often takes on a carnival-like atmosphere. It has also improved collaboration with the company’s international teams and business partners by making it easy to include remote participants and share session outputs.

The staff at JMP are global experts at developing original ideas that impress clients and sell products. The company’s toy concepts have been turned into more than a billion units of product and have earned them Toy of the Year recognition in several countries. They refer to the Span system as their “new wall of ideas,” and it’s become an integral part of the company’s unique creative process. Teams require ample space to interact with their ideas, and the Span system’s large interactive workspace allows several people at a time to add notes, sketch ideas, debate, sort, mix and expand them to create new, breakthrough toy concepts. During design reviews and collaboration sessions, team members use Span software on their tablets to instantly add to the digital canvas. Files are automatically saved and shared so participants, whether in the United States, China, Australia or Germany, can continue to work on concepts at any time.

“We always try to find ways to stimulate ideas and enthusiasm for discovering something special or new,” said Jim McCafferty, JMP Creative’s president and CEO. “The Span system is there to help us do that, and I’m sure there is a billion dollars’ worth of ideas that are going to be coming off it.”

“The Span system was designed for active collaboration and the type of rapid-fire flow of ideas that come from the creative minds at JMP,” said Nancy Knowlton, Nureva’s CEO. “We are excited to see what unique toy inventions are sparked from bringing the Span system into their creative process.”

Additional details about JMP Creative’s use of the Span system

Read a blog post from Nureva to learn more about how JMP Creative uses the Span system to turn toy ideas into gold.

About the Span system

The Span system is ideal for creative collaboration activities that benefit from visualizing and interacting with information on a large surface. Early customers globally are using the system in areas such as design thinking, agile workflow visualization and corporate training. The system transforms walls into large, ultrawide interactive surfaces that display an expansive digital canvas. Participants create their ideas on their personal devices, either a computer, tablet or smartphone, and share them in the cloud. The system draws upon familiar, simple and flexible tools already widely used in paper-based collaboration processes including sticky notes, sketches, images and flip charts. The digital canvas retains all of the flexibility that paper-based systems offer (e.g., large workspaces with persistent information) while overcoming many of the deficiencies (e.g., the awkwardness of physically moving large numbers of sticky notes, sticky notes that fall off the wall, challenges of including remote participants in the process, the need for transcription, and storage and retention of the work). The Span system is available in a variety of models and configurations to suit different types of creative collaboration activities and physical spaces. For more information, visit www.nureva.com/span-system.

About JMP Creative

For over 25 years, JMP Creative has served as inventors dedicated to delivering ground-breaking, business-growing solutions for the product, entertainment and marketing needs of their clients and partners. With extensive studio relationships, the company has contributed to successful consumer products and promotional programs for hundreds of entertainment properties. For more information, visit www.jmpcreative.com.

About Nureva

Nureva Inc. develops collaboration solutions where content-rich ideation and problem-solving can flourish. The company focuses on delighting customers with simple, thoughtful hardware, software and services. A passion for deep customer understanding and a commitment to innovation drive the company’s product road map. For more information, visit www.nureva.com.


For more information, please contact

Shari-Lynn Sare
Marketing Communications Manager
Nureva Inc.
Phone 587.774.6636
E-mail sharilynnsare@nureva.com

© 2017 Nureva Inc. All rights reserved. Nureva, Span and the Nureva logo are trademarks of Nureva Inc. in the United States, Canada and other countries.

Topics: Design Thinking Span Workspace Nureva Wall Customer News