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Trademark and brand guidelines – Troove™

Nureva privacy policies, trademarks and terms of service

Approved nouns

  • application
  • brand
  • digital portfolio
  • digital portfolio software
  • instructions
  • logo
  • mark
  • name
  • portfolio
  • program
  • service
  • software
  • solution
  • trademark (subsequent use)

Attribution statements

  • When the logo for Troove software is used, the following footnote must be used: “Troove and the Troove logo are trademarks of Nureva Inc. in the United States, Canada and other countries.”
  • When the brand for Troove software is evident, the following footnote must be used: “Troove is a trademark of Nureva Inc. in the United States, Canada and other countries.”

Trademark usage

  • As with all other trademarks, the trademark for Troove software is an adjective and not a noun. Appropriate and approved nouns must follow the trademark. See the above list of approved nouns.
  • Use the trademark symbol appropriately as Troove™
  • Use the ™ symbol in the first appearance of the trademark in a headline or the first prominent use and first appearance in the body text
  • Never abbreviate or hyphenate the trademark for Troove software
  • Never incorporate the trademark for Troove software or any part of the trademark into a third party’s company name, product brand name or model number