Tokyo-based AV and communications specialist to drive adoption of Nureva® audio conferencing systems in Japan’s growing UC&C market
Calgary, Alberta --- April 1, 2026 --- Nureva Inc., an innovator in advanced audio solutions, announces the appointment of MEDIA PLUS Co., LTD. (Media Plus) as its distributor in Japan. Founded in 2002 and headquartered in Tokyo, Media Plus specializes in audiovisual and communications solutions including videoconferencing, AV system design and integrated room solutions for corporate environments. Media Plus will bring Nureva’s revolutionary audio conferencing product line to customers across Japan through its established market presence and solution-led approach.
Hybrid working and learning continue to increase demand in Japan for reliable, scalable meeting room and classroom audio. Japan’s Ministry of Land, Infrastructure, Transport and Tourism reported in its most recent national survey that 24.8% of employees in Japan were teleworkers, while hybrid work that combines office and remote work was expanding. Looking ahead, Market Research Future® projects Japan’s unified communication service market will grow from US$2.64 billion in 2025 to US$7.42 billion by 2035, reflecting strong long-term demand for collaboration technology. In parallel, Grand View Research forecasts Japan’s audiovisual hardware market will grow from US$11.97 billion in 2023 to US$18.33 billion by 2030. Together, these indicators point to a growing need for reliable audio solutions that are easy to deploy and manage in hybrid meeting and learning spaces.
Responding to these needs, Media Plus now offers Nureva’s award-winning audio conferencing systems powered by patented Microphone Mist™ technology. This breakthrough advancement in audio fills rooms with thousands of virtual microphones to deliver true full-room coverage so every participant is heard clearly and collaboration happens naturally and easily — without the costs and complexities of traditional multicomponent installations. Nureva’s approach is particularly well suited to medium and larger spaces, where organizations are looking for simpler ways to achieve consistent full-room microphone pickup while reducing deployment time, complexity, costs and management.
“We’re pleased to serve as Nureva’s distributor in Japan,” said Naoko Sugano, President of Media Plus. “As pioneers in videoconferencing, we’ve long focused on creating the best possible audio experience in meeting room design. Nureva’s Microphone Mist technology brings a unique and highly effective approach to medium- and large-room audio, delivering clear, consistent coverage while removing much of the complexity typically associated with design, installation and operation. We believe Nureva audio systems will have a meaningful impact on the Japanese meeting room market as organizations continue to modernize their spaces.”
“Adding Media Plus in Japan strengthens our ability to help organizations equip meeting spaces with clear, reliable audio — without the cost and complexity of traditional systems,” said Nancy Knowlton, Nureva’s CEO. “The company’s deep expertise in videoconferencing and integrated AV solutions makes them exceptionally well positioned to expand adoption of Nureva audio systems across the Japanese market.”
Nureva continues to expand its global footprint, with growing demand for simple, high-performance audio solutions in medium, large and extra-large collaboration spaces. With Media Plus, Japanese organizations gain streamlined access to Nureva’s powerful-yet-simple HDL audio conferencing series certified for use in larger Microsoft® Teams Rooms and Zoom Rooms.
Click here for an image of Nureva’s breakthrough product line.
Founded in 2002, Media Plus imports and distributes audiovisual and communications products designed to enhance collaboration within corporations and organizations, including videoconferencing solutions. The company identifies advanced technologies from around the world and tailors them to the needs of the Japanese market. Its strength lies not only in supplying equipment, but also in understanding customers’ communications challenges and delivering optimal system design and integrated solutions to address them. Media Plus also provides AV solutions for spaces ranging from huddle rooms to boardrooms and large seminar rooms, offering support from design through installation. For more information, visit the Media Plus website.
Nureva Inc. is a technology-rich private company that makes it refreshingly easy for IT teams to equip meeting and learning spaces with great audio. Every Nureva system is powered by the company’s patented Microphone Mist technology, and the company’s award-winning product line offers a variety of solutions for medium to extra-large spaces, without the cost and complexity associated with traditional pro AV solutions. A passion for achieving simplicity through deep user understanding drives the company’s product roadmap and the value it creates for its customers. For more information, visit Nureva’s website and follow the company on LinkedIn at Nureva Inc.
© 2026 Nureva Inc. All rights reserved. Nureva, Microphone Mist and the Nureva logo are trademarks or registered trademarks of Nureva Inc. in the United States, Canada and other countries. All third-party product and company names are for identification purposes only and may be trademarks of their respective owners.