Value-added IT distributor to expand access to Nureva® systems for the growing UC&C market
Calgary, Alberta --- October 21, 2025 --- Nureva Inc., an innovator in advanced audio solutions, announces the appointment of EET Group to bring the company’s revolutionary audio systems to organizations across Denmark and Norway. Headquartered in Birkerød, Denmark, EET Group is one of Europe’s largest value-added IT distributors, operating in over 20 markets and serving a broad reseller ecosystem.
Hybrid working and learning continue to drive the need for reliable, scalable meeting room and classroom audio in Nordic countries. In 2023, 36.8% of employees in Denmark and 41.8% in Norway worked from home at least sometimes, according to EURES (EURopean Employment Services), underscoring the need for sustained hybrid practices that raise the bar for clear, full-room audio in larger spaces. Recent research by Nordregio similarly found remote and hybrid work remain structurally embedded across the region, reinforcing continued planning for hybrid environments.
In response to this growing need, EET Group will offer Nureva’s award-winning audio systems powered by patented Microphone Mist™ technology, which fills rooms with thousands of virtual microphones to deliver true full-room audio coverage. Every participant is heard clearly and collaboration happens naturally and easily — without the costs and complexities of traditional multicomponent installations. Nureva systems are also certified for larger Microsoft® Teams Rooms and Zoom Rooms.
“We’re pleased to add Nureva to our portfolio. Their audio solutions complement our leading display brands, allowing us to deliver fully integrated, high-performance solutions for meeting rooms and classrooms,” said Henrik Finnedal, Pro AV Business Line Director, EET Group. “By combining Nureva’s audio systems with premium displays, we offer a seamless, plug and play experience in rooms ranging from small to large.”
“Welcoming EET Group as our distributor in Denmark and Norway strengthens our ability to help IT teams modernize meeting spaces with clear, reliable audio — without the cost and complexity of traditional systems,” said Nancy Knowlton, Nureva’s CEO. “Their IT expertise and trusted reseller relationships will enable access to Nureva across those countries.”
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Nureva continues to expand its global reach, with recent European deployments including Oslo kommune in Norway, the University of Chester in the United Kingdom and Schneider Electric in France — demonstrating strong demand for enterprise-grade audio that’s simple to manage in larger classrooms and meeting rooms. With EET Group, Danish and Norwegian organizations gain easier access to Nureva’s powerful-yet-simple solutions for their meeting and learning spaces.
EET Group is a value-adding specialist distributor of IT and professional AV solutions. The company provides tailored logistics, deep category expertise and specialist sales support that simplify customers’ day-to-day operations and help grow their businesses. Founded in 1986, EET Group has completed more than 50 acquisitions to strengthen its offering to suppliers and customers, and today it distributes products from over 1,100 brands. Headquartered in Birkerød, Denmark, EET Group is the parent company for sales offices across 23 European markets and ships to more than 70 countries. Its 750 employees support approximately 30,000 buying customers each year. For more information, visit the EET Group website and follow the company on LinkedIn.
Nureva Inc. is a technology-rich private company that makes it refreshingly easy for IT teams to equip meeting and learning spaces with great audio. Every Nureva system is powered by the company’s patented Microphone Mist technology, and the company’s award-winning product line offers a variety of solutions that include the HDL310 and HDL410 audio conferencing systems, which deliver pro AV performance in large and extra-large rooms without the cost and complexity associated with traditional pro AV solutions. A passion for achieving simplicity through deep user understanding drives the company’s product roadmap and the value it creates for its customers. For more information, visit Nureva’s website and follow the company on LinkedIn at Nureva Inc.
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