Nureva appoints Abcom Distribution to facilitate sales in Saudi Arabia

Dubai-based AV distributor to introduce Nureva® audio systems to businesses and educational institutions

Calgary, Alberta --- March 12, 2024 --- Nureva Inc., an innovator in advanced audio conferencing solutions, announces the appointment of Abcom Distribution LLC as its distributor to accelerate adoption of its revolutionary audio conferencing product line in Saudi Arabia. As a leading distributor of audiovisual and IT products in the United Arab Emirates, with an extensive network and in-depth knowledge, Abcom will bring Nureva’s full suite of solutions to the Saudi market. For nearly two decades, Abcom has been providing cutting-edge professional AV products and solutions to installers and integrators across various sectors, including corporate, education, government and healthcare.

Nureva continues to widen its global distribution network and customer base, with recent additions including Groupama Stadium in France, Wipro in India and the University of Chester in the United Kingdom. With the appointment of Abcom, organizations in Saudi Arabia now have access to simple yet powerful audio solutions for their meeting and learning spaces. Nureva’s HDL pro series systems, fully certified for use in larger Microsoft Teams Rooms, offer pro AV performance without the costs and complexities of traditional solutions — making them easy to deploy and manage at scale. Nureva’s full line of audio systems are powered by patented Microphone Mist™ technology, delivering reliable full-room audio coverage to ensure collaboration happens naturally and easily.

“We are thrilled to bring Nureva’s innovative technology to Saudi Arabia,” said Pradeep Kumar, general manager of Abcom. “Nureva’s intelligent audio systems address the critical need for clear, focused communication in today’s hybrid work environment, and we believe they will be a game changer for meeting rooms and classrooms of all sizes across the kingdom.”

“We are pleased to welcome Abcom Distribution to Nureva’s global channel of distributors as we work together to expand adoption of Nureva audio solutions throughout Saudi Arabia,” said Nancy Knowlton, Nureva’s CEO. “Our plug and play solutions for larger spaces deliver the audio quality customers demand for effective hybrid meetings and classes without the often-complex setups that require valuable IT time and resources.”

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About Abcom Distribution

Abcom Distribution LLC is a leading distributor of AV and IT solutions in the Middle East, offering a comprehensive range of products and services to businesses of all sizes. With a focus on cutting-edge technology and exceptional customer service, Abcom is committed to helping organizations leverage the power of technology to achieve their full potential. For more information, visit the Abcom website.

About Nureva

Nureva Inc. is a technology-rich private company that makes it refreshingly easy for IT teams to equip meeting and learning spaces with great audio. Every Nureva system is powered by the company’s patented Microphone Mist technology, which fills rooms with thousands of virtual microphones so voices are picked up everywhere, no matter where people sit, move or face. The technology also features continuous autocalibration, noise reduction, position-based gain control and simultaneous processing, providing remote participants with a clear, reliable listening experience. Nureva’s award-winning product line offers a variety of solutions that include the HDL310 and HDL410 audio conferencing systems, which deliver pro AV performance in large and extra-large rooms without the cost and complexity associated with traditional pro AV solutions. A passion for achieving simplicity through deep user understanding drives the company’s product roadmap and the value it creates for its customers. For more information, visit Nureva’s website and follow the company on LinkedIn at Nureva Inc.

© 2024 Nureva Inc. All rights reserved. Nureva, Microphone Mist and the Nureva logo are trademarks or registered trademarks of Nureva Inc. in the United States, Canada and other countries.