Nureva appoints FVC to grow its sales in the Middle East

Award-winning IT distributor to spearhead introduction of Nureva® audio systems in key markets

Calgary, Alberta --- May 28, 2024 --- Nureva Inc., an innovator in advanced audio conferencing solutions, announces the appointment of FVC as its distributor to accelerate adoption of its revolutionary audio conferencing product line throughout the Middle East. Distinguished by multiple industry awards, FVC is a value-added distributor throughout the Middle East and Africa with enterprise computing solutions including unified communications and collaboration. The region has seen an increasing demand for reliable audio conferencing solutions, fueled by the expansion in flexible hybrid working and learning environments. In education, the rise of remote and hybrid learning models has propelled the demand for sophisticated audio solutions that enhance engagement and collaborative experiences. Similarly, in the corporate sector these technologies are critical for ensuring clear communication and effective teamwork among geographically dispersed teams. With more than 20 years of expertise and a robust network of channel partners, FVC will bring Nureva’s full suite of audio solutions to the United Arab Emirates, Saudi Arabia, Oman, Jordan, Qatar and Bahrain markets.

Nureva continues to widen its global distribution network and customer base, with recent deployments at Groupama Stadium in France, Wipro in India and the University of Chester in the United Kingdom. With the strategic addition of FVC, organizations in the Middle East now have access to simple yet powerful audio solutions for their meeting and learning spaces. Nureva’s HDL pro series systems, fully certified for use in larger Microsoft Teams Rooms, offer pro AV performance without the costs and complexities of traditional solutions — making them easy to deploy and manage at scale. Nureva’s full line of audio systems are powered by patented Microphone Mist™ technology, delivering reliable full-room audio coverage to ensure collaboration happens naturally and easily.

“The demand for sophisticated audio conferencing and collaboration technology is rapidly growing, especially in our territories, making this the perfect time to enter into this distribution agreement with Nureva,” said K.S. Parag, managing director at FVC. ”Nureva’s innovative products are a superb addition to our portfolio, allowing us to provide our customers with exceptionally simple large-room UC&C-certified audio solutions.”

“We are excited to collaborate with FVC on introducing our breakthrough audio solutions to organizations throughout the Middle East,” said Nancy Knowlton, Nureva’s CEO. “For performance-minded, resource-conscientious IT professionals, our plug and play systems for larger spaces will be a welcome alternative to costly and complex pro AV solutions.”

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About FVC

FVC is a value-added distributor that offers technology products, services and solutions on an enterprise scale, translating business requirements into realizable, dynamic IT solutions. A winner of multiple industry awards, FVC is a leading distributor across the Middle East and Africa. With dedicated offices in the United Arab Emirates, Saudi Arabia and Morocco, and an expanded presence in Nigeria, Ethiopia and Algeria, FVC works through its growing network of channel partners in over 50 countries across the region. With new technologies and solutions driving the pace of change for organizations in the region, FVC has built a successful business by drawing on the best of global solutions. Unique in the region, its combination of full support for its channel partners and market-leading solutions from emerging technologies provides FVC’s partners and their customers alike with the full confidence to invest in integrated next-generation IT and networking solutions. For more information, visit the FVC website.

About Nureva

Nureva Inc. is a technology-rich private company that makes it refreshingly easy for IT teams to equip meeting and learning spaces with great audio. Every Nureva system is powered by the company’s patented Microphone Mist technology, which fills rooms with thousands of virtual microphones so voices are picked up everywhere, no matter where people sit, move or face. The technology also features continuous autocalibration, noise reduction, position-based gain control and simultaneous processing, providing remote participants with a clear, reliable listening experience. Nureva’s award-winning product line offers a variety of solutions that include the HDL310 and HDL410 audio conferencing systems, which deliver pro AV performance in large and extra-large rooms without the cost and complexity associated with traditional pro AV solutions. A passion for achieving simplicity through deep user understanding drives the company’s product roadmap and the value it creates for its customers. For more information, visit Nureva’s website and follow the company on LinkedIn at Nureva Inc.

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