Nureva appoints HIKA as its distributor in Indonesia

Posted by Shari-Lynn Sare

Value-added AV distributor introduces Nureva® audio solutions to Indonesia’s business and education markets

Calgary, Alberta --- March 22, 2022 --- Nureva Inc., an innovator in advanced audio conferencing solutions, announces the appointment of Hitecindo Kharisma (M) Sdn. Bhd. (HIKA) as its distributor in Indonesia. HIKA first introduced Nureva’s revolutionary audio conferencing product line to the Malaysian market in 2021 where there’s been an increasing need for reliable audio to support the country’s growing hybrid working and learning environments. The company has expanded its distribution into Indonesia, where there is even greater demand. Last month, Indonesia’s Ministry of Education, Culture, Research and Technology mandated more schools to offer hybrid learning to reduce the number of students in class, and the Indonesian Teachers Association (IGI) is advocating for all schools across the country to require hybrid learning. According to a blog post from Accenture about the global hybrid workforce, 75% of companies in Indonesia are required to offer remote working. Employers are enhancing the use of technology in work processes such as audio and video conferencing, project management tools, file sharing and other collaboration programs. Both market segments will require reliable audio to support remote learners and workers. Recognizing this, and with HIKA’s proven distribution approach and solid product knowledge, Nureva plans to rapidly grow its sales to business and education institutions throughout Indonesia.

As businesses and education institutions have continued to support their hybrid teams and students, Nureva has experienced tremendous growth in its customer base globally, including the addition of Michelin and L’Oréal in France, Accenture and Heidelberg University in Germany, Universidad de las Americas in Chile, River Island and Deloitte in the UK, VMWare and Sarawak State Government in Malaysia, and Ritsumeikan University in Japan. Powered by patented Microphone Mist™ technology, Nureva audio conferencing systems bring clear, reliable audio to meeting and learning spaces. Microphone Mist technology fills a room with thousands of virtual microphones so in-room participants can move around the room and still be heard clearly by remote participants. All systems feature true full-room microphone pickup, easy installation and continuous autocalibration that automatically adapts to any room configuration.

“Our experience with Nureva has been extremely positive in Malaysia, and we are honored to now be Nureva’s distributor in Indonesia,” said C.K. Lum, HIKA’s CEO. “There is huge market demand in Indonesia for technology that enables hybrid meetings and classrooms, and we are expecting a lot of success ahead.”

“We have started to introduce Nureva audio to our key customers and partners in Indonesia, and the feedback has been overwhelmingly positive,” said Chrisna Dimyati, HIKA’s Indonesia sales manager. “We believe that Nureva’s revolutionary Microphone Mist technology is a game changer for hybrid working and learning.”

“We are delighted to have HIKA expand distribution of our audio solutions to the Indonesian market,” said Nancy Knowlton, Nureva’s CEO. “We’ve seen strong, early success in Malaysia and look forward to helping HIKA introduce Nureva audio and video solutions to their channel and end users in Indonesia.”

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Download an image of Nureva audio systems.

About Nureva audio solutions

Nureva’s line of audio conferencing systems solve the frustrating and persistent problem of poor audio performance in meeting and learning spaces from large to small. The product line includes the HDL200 for small rooms, HDL300 for mid-size rooms, Dual HDL300 for large rooms and Nureva XT, a tightly integrated end-to-end audio and video solution for classrooms. Nureva’s patented Microphone Mist technology places thousands of virtual microphones throughout a space to pick up sound from any location, ensuring that everyone is clearly heard regardless of where they are in the room or the direction they are facing. The systems use sophisticated algorithms to simultaneously process sound from all virtual microphones to provide remote participants with a clear, reliable listening experience. Broad deployment of multiple Nureva systems is supported by Nureva Console, a cloud-based platform that makes it easy for organizations to manage their systems across multiple locations from a single, secure dashboard. For more information, visit the Nureva website.

About Hitecindo Kharisma (M) Sdn Bhd

HIKA is a full-service audiovisual solutions provider with offices in Malaysia, Indonesia and Singapore. The company provides clients with the latest and most relevant AV solutions for collaboration, entertainment, education and training, visualization and prototyping, command, control and monitoring, as well as OOH advertising and digital signage. Since the company was founded in 1987, it has strived to ensure that each client is long-term by providing professional services throughout each project’s life cycle. For more information, visit HIKA’s website.

About Nureva

Nureva Inc. is a technology-rich, multiple award-winning private company that imagines and builds audio conferencing solutions that solve the frustrating and persistent problem of poor audio performance in meeting and learning spaces. At the core of every system is the company’s patented Microphone Mist technology, which places thousands of virtual microphones throughout a space to pick up sound from anywhere in the room and deliver clear, reliable audio to remote participants. A passion for achieving simplicity through deep user understanding drives the company’s product roadmap and the value it creates for its customers. For more information, visit Nureva’s website and follow the company on LinkedIn at Nureva Inc.