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Nureva appoints EZPro as its distributor in China

By Shari-Lynn Sare on Nov 8, 2022 1:00:00 AM
Nureva appoints EZPro as its distributor in China

Value-added AV distributor to accelerate adoption of Nureva solutions in business and education markets

Calgary, Alberta --- November 8, 2022 --- Nureva Inc., an innovator in advanced audio and video conferencing solutions, announces the appointment of EZPro as its distributor in China. EZPro has begun to introduce Nureva’s audio and video solutions to the Chinese business and education markets, where there is an increasing need for IT departments to support hybrid meeting and learning environments. Headquartered in Shenzhen with branch offices in Hong Kong, Beijing, Shanghai, Chengdu, Xi’an and Shenyang, EZPro is well equipped to rapidly accelerate adoption of Nureva® solutions in organizations throughout the country. The company will work with both the reseller channel and end users to address their need for collaboration solutions that are cost-effective and easy to deploy, while delivering the reliability and performance required for effective hybrid working and learning. The needs in China are the same as those of businesses and education institutions around the world and are reflected in the tremendous growth that Nureva is experiencing in its customer base, including the addition of BP, Michelin, L’Oréal, University of Auckland, Ritsumeikan University, Vodafone and Sarawak State Government.

A recent Research Gate study on blended learning in China states that the online learning trend is here to stay. Post-pandemic findings are seeing improved quality and effectiveness of learning with decreased travel and time constraints and a larger pool of teaching resources. Microsoft recently published a study about China’s early shift to hybrid work, which found that nearly 70 percent of China-based employees prefer hybrid work. A Gartner Research report on effective meetings for a hybrid workforce also found that a higher percentage of respondents in China prefer to participate in virtual meetings, compared to many other countries. It’s clear that both market segments require reliable audio and video to support remote workers and learners. Recognizing this, and with EZPro’s proven distribution approach throughout China, Nureva is poised for strong adoption of its products in the country.

“Nureva strives to make hybrid working and learning simple for all users of their products, and this deeply resonates with our mission,” said Alan Ho, EZPro’s senior VP of business development. “The Chinese market is huge with more than 90 percent of meeting rooms and classrooms facilitated by IT departments that require conferencing solutions that are easy to install, manage and scale. We are very happy to be Nureva’s distributor in China and optimistic about the opportunity to rapidly penetrate the market.”

“We are delighted to welcome EZPro to Nureva’s global network of distributors and look forward to working with them to quickly expand adoption of Nureva audio solutions across China,” said Nancy Knowlton, Nureva’s CEO. “Audio conferencing solutions that support hybrid working and learning are a critical need on a global level, and our unique combination of simplicity and performance continues to resonate with IT professionals everywhere.”


Download an image of Nureva’s full product line.

About Nureva audio solutions

Nureva’s line of audio conferencing systems solve the frustrating and persistent problem of poor audio performance in meeting and learning spaces from small to extra-large. Nureva’s patented Microphone Mist™ technology places thousands of virtual microphones throughout a space to pick up sound from any location, ensuring that everyone is clearly heard regardless of where they are in the room or the direction they are facing. Nureva’s product line includes the HDL200 audio system for small rooms, HDL300 audio system for mid-size rooms, Dual HDL300 audio system for large rooms, HDL410 for extra-large rooms and Nureva XT, a tightly integrated audio and video solution for classrooms. The systems use sophisticated algorithms to simultaneously process sound from all virtual microphones to provide remote participants with a clear, reliable listening experience. Broad deployment of multiple Nureva systems is supported by Nureva Console, a cloud-based platform that makes it easy for organizations to manage their systems across multiple locations from a single, secure dashboard. For more information, visit the Nureva website.

About EZPro

Headquartered in Shenzhen, EZPro is a distributor of world-leading pro audio, lighting, conference and control system brands with branch offices in Hong Kong, Beijing, Shanghai, Chengdu, Xi’an and Shenyang, and its sales and service network throughout mainland China, Hong Kong and Macaw. The company’s mission is to create an unforgettable audio and visual experience for its users, and to provide customers and resellers with professional technical support, comprehensive services and channel marketing. For more information, visit EZPro’s website.

About Nureva

Nureva Inc. is a technology-rich, multiple award-winning private company that imagines and builds audio conferencing solutions that solve the frustrating and persistent problem of poor audio performance in meeting and learning spaces. At the core of every system is the company’s patented Microphone Mist technology, which places thousands of virtual microphones throughout a space to pick up sound from anywhere in the room and deliver clear, reliable audio to remote participants. A passion for achieving simplicity through deep user understanding drives the company’s product roadmap and the value it creates for its customers. For more information, visit Nureva’s website and follow the company on LinkedIn at Nureva Inc.



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