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Nureva appoints HIKA as its direct reseller in Malaysia

By Shari-Lynn Sare on Jun 23, 2021 1:00:00 AM
Nureva appoints HIKA as its direct reseller in Malaysia

Value-added AV reseller introduces Nureva® audio systems to Malaysian market

Calgary, Alberta --- June 23, 2021 --- Nureva Inc., an innovator in advanced audio conferencing solutions, announces the appointment of Hitecindo Kharisma (M) Sdn. Bhd. (HIKA), as its direct reseller in Malaysia. HIKA is a value-added AV reseller that has built its deeply rooted reputation on establishing long-term relationships with its customers. The company has begun to introduce Nureva’s audio conferencing product line to the Malaysian market, where there is an increasing need for reliable audio to support the country’s growing hybrid working and learning environments. Globally, Nureva audio systems are being rapidly adopted by customers such as TechnipFMC, BASF, Procter & Gamble, King’s College, Leiden University Medical Center and Toulouse Business School.

Nureva Dual HDL300 audio conferencing system with breakthrough Microphone Mist technology in a large meeting space

Hybrid work and HyFlex learning is here to stay, and as businesses and education institutions continue to adapt, they need reliable, easy to use collaboration tools that enable this shift without compromising results. Recent global research by Microsoft, The Next Great Disruption is Hybrid Work – Are We Ready?, suggests that most workers in Malaysia want flexible working arrangements to continue post-pandemic, even as they crave more in-person time with their peers and teammates. Another report from SEEK Asia, Decoding Global Ways of Working, found that 68% of the 5,649 Malaysia respondents would opt for a hybrid work arrangement, a quarter (25%) would prefer a completely remote arrangement and 7% would prefer to be completely on-site. Recognizing this trend along with the critical nature of reliable audio conferencing for a successful hybrid working and learning experience, HIKA is well positioned to accelerate adoption of Nureva’s advanced audio solutions throughout Malaysia.

Powered by patented Microphone Mist™ technology, Nureva audio conferencing systems bring clear, reliable audio to meeting and learning spaces. The technology fills a room with thousands of virtual microphones so in-room participants can move around, maintain physical distance and still be heard clearly by remote participants. The Nureva product line includes the HDL200 for small rooms, HDL300 for mid-size rooms and Dual HDL300 for large rooms. They all feature true full-room microphone pickup, easy installation and continuous autocalibration that automatically adapts to any room configuration.

“I haven’t been this excited about a new innovation in a long time and believe that Nureva audio systems with Microphone Mist technology have tremendous market potential in Malaysia,” said C.K. Lum, HIKA’s CEO. “Traditional audio products come with costly restrictions and challenges that Nureva systems avoid, and I’m proud to work with them to get this game-changing product into schools and businesses across the country.”

“We are delighted to welcome HIKA to our growing international channel,” said Nancy Knowlton, Nureva’s CEO. “We look forward to working with them to address the critical need for audio conferencing solutions that support the long-term trend of hybrid working and learning in Malaysia.”


Download images of Nureva audio systems.

About Nureva audio solutions

Nureva’s line of audio conferencing systems solve the frustrating and persistent problem of poor audio performance in meeting and learning spaces from large to small. Nureva’s patented Microphone Mist technology places thousands of virtual microphones throughout a space to pick up sound from any location, ensuring that everyone is clearly heard regardless of where they are in the room or the direction they are facing. The systems use sophisticated algorithms to simultaneously process sound from all virtual microphones to provide remote participants with a clear, reliable listening experience. For more information, visit the Nureva website.

About Hitecindo Kharisma (M) Sdn Bhd

HIKA is a full-service audiovisual solutions provider with offices in Malaysia, Indonesia and Singapore. The company provides clients with the latest and most relevant AV solutions for collaboration, entertainment, education and training, visualization and prototyping, command, control and monitoring, as well as OOH advertising and digital signage. Since the company was founded in 1987, it has strived to ensure that each client is long-term by providing professional services throughout each project’s life cycle. For more information, visit HIKA’s website.

About Nureva

Nureva Inc. is a technology-rich, multiple award-winning private company that imagines and builds audio conferencing solutions that solve the frustrating and persistent problem of poor audio performance in meeting and learning spaces. At the core of every system is the company’s patented Microphone Mist technology, which places thousands of virtual microphones throughout a space to pick up sound from anywhere in the room and deliver clear, reliable audio to remote participants. A passion for achieving simplicity through deep user understanding drives the company’s product roadmap and the value it creates for its customers. For more information, visit Nureva’s website and follow @NurevaInc.


For more information, please contact

Shari-Lynn Sare
Public Relations Manager
Nureva Inc.
Phone 587.774.6636
E-mail sharilynnsare@nureva.com

© 2021 Nureva Inc. All rights reserved. Nureva, Microphone Mist and the Nureva logo are trademarks or registered trademarks of Nureva Inc. in the United States, Canada and other countries.

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