Dogfooding (aka eating your own dog food). It’s what you call it when a company uses its own technology or products. At Nureva, we probably engage in dogfooding more than most companies. After all, our products – the Nureva™ Wall, Span™ Workspace and the HDL300 audio conferencing system – are made for collaboration, which is a big part of our culture, so we eat our own dog food a lot. And I find it pretty tasty.