Inspiration comes in all forms. Like the motivational posters featuring kittens hanging onto a wire. The pop song that tells you to believe in yourself. Or the photos of sunsets and Oprah quotes you find all over social media.
That’s inspiration as clichés and bite-sized disposable memes. They serve as the break people take to remind themselves why they’re doing the work. For some people, that’s enough, but designers need more from their inspiration. That means looking at it in a different way. When you separate inspiration from the work it’s supposed to be inspiring, you ignore what it’s supposed to do – push past our biases to open us up to new ideas. It’s not about finding better inspiration, but creating a better process around inspiration.