Nureva Trademark and Brand Guidelines

Nureva

Trademark usage

• The Nureva trademark is an adjective and not a noun. Appropriate and approved nouns must follow the trademark.
• An approved noun for another trademark can follow the Nureva trademark
• If the Nureva trademark prefaces a product, service or program, the ® symbol is used. When Nureva functions as a company name in text, neither the trademark symbol nor a noun should be used.
• Nureva is used as a company name when referring specifically to the company as an entity
• In the first appearance of the trademark in a headline or the first prominent use and first appearance in body text, use the ® symbol
• Never hyphenate or abbreviate the trademark for Nureva
• The Nureva logo must be used as provided by Nureva with no changes and may not be combined with any other object or text

Attribution statements

• When the Nureva logo is used, a footnote incorporating the following must be used: “Nureva and the Nureva logo are registered trademarks of Nureva Inc. in the United States, Canada and other countries.”
• When the Nureva trademark is used, a footnote incorporating the following must be used: “Nureva is a registered trademark of Nureva Inc. in the United States, Canada and other countries.”