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Trademark and brand guidelines – Nureva™

Nureva privacy policies, trademarks and terms of service

Trademark usage

  • The Nureva trademark is an adjective and not a noun. Appropriate and approved nouns must follow the trademark.
  • An approved noun for another trademark can follow the Nureva trademark
  • If the Nureva trademark prefaces a product, service or program, the ™ symbol is used. When Nureva functions as a company name in text, neither the trademark symbol nor a noun should be used.
  • Nureva is used as a company name when referring specifically to the company as an entity
  • In the first appearance of the trademark in a headline or the first prominent use and first appearance in body text, use the ™ symbol
  • Never hyphenate or abbreviate the trademark for Nureva
  • The Nureva logo must be used as provided by Nureva with no changes and may not be combined with any other object or text

Attribution statements

  • When the Nureva logo is used, a footnote incorporating the following must be used: “Nureva and the Nureva logo are trademarks of Nureva Inc. in the United States, Canada and other countries.”
  • When the Nureva trademark is used, a footnote incorporating the following must be used: “Nureva is a trademark of Nureva Inc. in the United States, Canada and other countries.”