The Nureva trademark is an adjective and not a noun. Appropriate and approved nouns must follow the trademark.
An approved noun for another trademark can follow the Nureva trademark
If the Nureva trademark prefaces a product, service or program, the ™ symbol is used. When Nureva functions as a company name in text, neither the trademark symbol nor a noun should be used.
Nureva is used as a company name when referring specifically to the company as an entity
In the first appearance of the trademark in a headline or the first prominent use and first appearance in body text, use the ™ symbol
Never hyphenate or abbreviate the trademark for Nureva
The Nureva logo must be used as provided by Nureva with no changes and may not be combined with any other object or text
Attribution statements
When the Nureva logo is used, a footnote incorporating the following must be used: “Nureva and the Nureva logo are trademarks of Nureva Inc. in the United States, Canada and other countries.”
When the Nureva trademark is used, a footnote incorporating the following must be used: “Nureva is a trademark of Nureva Inc. in the United States, Canada and other countries.”
